While price rises might be inevitable, how companies choose to deal with them definitely isn’t.
In 2016, the Japanese frozen-dessert company Akagi Nyugyo had to raise the price of their popular GariGari-kun ice pop from ¥60 to ¥70.
The executive team produced a one minute TV ad, showing the president and team bowing to the audience and apologising for the rise.
It was especially notable as it was only the second price rise in the history of the product - it was introduced in 1981 at a price point of ¥50, with the ¥60 price rise happening in 1991.