In 2017, the official Twitter (X) account for KFC did a bit of stealth marketing - it set up that it followed the 5 members of the 90s pop act, the Spice Girls, and 6 guys by the name of Herb.
This represents the 11 herbs and spices that make up “the Colonel’s special recipe” for their chicken, and the first person to post about it on Twitter was since rewarded by KFC commissioning a painting depicting him riding the Colonel on piggyback through a forest, while carrying some of the famous chicken.